Read the assessment outline carefully and jot down what you need to include in the profile statement.
“A professional profile statement (250 words) that describes your practice. For example, what medium/ media do you work with? What are the ideas, concepts, and techniques you explore in your practice? What are the broader contexts or fields you work within?”
Find and compare biographies of 2 creative practitioners (look at least one of those listed below and find one other). Look at the style of writing and the structure the biographies take. Look at how the work is presented and where. Assess the logic of the design – does it support a coherent narrative about the persons’ practice?
Chris Anderson – Yes
Jess Cochrane – Yes
Does the platform adequately support the content and its claims? What perspective is used?
Chris Anderson – Yes, I like the way his design works and projection works are separated into different tabs on the website. The biography is written in third person.
Jess Cochrane – Yes, this website seems to have more content, so the layout of the website compliments it well – the works/commercial/press/shop are all separated. The biography is written in third person.
What elements are included?
Chris Anderson – Has stills of each of his works, when you select each still, it opens a page that has a short description about the work and more images of the work.
Jess Cochrane – Has a list of her works under the drop downs in the menu, when you select a work it opens up several images which you can scroll through, or look at all of the thumbnails. Her works don’t have descriptions.
How is the interaction design – does it support a narrative unfolding? Does it follow a STAR structure or something like it?
Chris Anderson – The narrative unfolds here yes, but not as specifically as the STAR example; however, it showcases the same narrative, it is just written differently.
Jess Cochrane – The narrative unfolds here too, but in a much more minimalistic fashion, which is seen throughout the whole website.
What tone does it take?
Chris Anderson – Expressive and showcases the people he has worked for.
Jess Cochrane – Minimalistic but informative.
Which statements are effective?
I found it interesting that I found that they were both just as effective as one another at explaining their practice, despite they differing approaches.
Which fail and why do they fail?
I believe that both are successful. However, it depends on how the viewer receives information. Jess’ was brief and presented the information succinctly, whereas Chris’ was more informative and you learnt more from his description and didn’t have to look as deeply into his website to learn about him. This could be a negative, depending on how you look at it – Jess’ forced the viewer to look deeper into her website to learn more information, which, if the viewer was interested enough, would work well, but if they were just quickly looking briefly it may not be as effective. Whereas Chris’ gave more information about his practice, which could deter and viewer for exploring further.
Draft your story by using by listing 5 skills or qualities you need to include in your statement that relate to your field – think about how you can demonstrate them using the STAR systems. Sketch these narrative out as a means of clarifying your story. You can include software skills generically (e.g. 3d visualisation), there is no need to be specific here (e.g. Maya) – this may be listed in your list of works.
- Video Production
- Multimedia skills
- Attention to detail
- Organisation and Administration
- Initiative and Creativity
Draft your own short statement that will provide the introduction and frame for your portfolio given the evidence and examples you’ve developed above.
Chelsea is in her final year of a Bachelor of Digital Media at The University of Wollongong. Her works are focused on the creation and design of all things digital using the mediums of video, 2D and 3D animation and photography. Her works explore the ideas of experience and how we, as a society, interact with the world around us. She explores these ideas in several different ways using different mediums that aim to help us to think about the world around us. Her works and experience have honed her skills in good communication, organisational skills and the importance of attention to detail.